The following represents horse sport enthusiasts as reported by USA Equestrian (formerly American Horse Shows Association) in 2008:

• 27,000,000 people over the age of 12 ride a horse at least once a year
• 14,580,000 people over the age of 12 ride a horse on a regular basis
• 2,200,000 people own horses in the United States
• 88,000,000 people attend horse-related events
• The average annual income of an individual who subscribes to an English style equestrian magazine is $105,000
• The average home value is $594,000
• 22% own a second home
• 43% travel on an airplane more than 16 times a year
• 78% are members of a frequent flyer program
• 97% own one or more credit cards
• 55% of their automobiles were purchased last year
• They own three vehicles; 53% own a pick-up truck
• 94% own a pet besides a horse or pony
• The average age is 39
• 85% are women
• 63% are married
• 80% of equestrians have a minimum of a four-year college degree